Article - Autoresponders, The "Golden Rules

Autoresponders, The "Golden Rules"
Copyright 2005 Michael Tansey

Autoresponders are a perfect way to increase traffic to
your site. They can save many valuable hours by
automatically answering emails concerning frequently asked
questions about a service or product or by sending a
welcome letter to new members of your program. There are
many ways that autoresponders can help your business. One
of the most important is their ability to track the
effectiveness of your promotions. Since autoresponders are
one of the most popular marketing tools available today,
they are being used by a lot of different kinds of business
and websites. Some of these take advantage of the system to
use the autoresponders in a negative manner. You should be
aware of some of the "Golden Rules" when using
autoresponders.

Thou Shalt Not Use an Autoresponder Address When Submitting
to Search Engines.

Since you will most likely submit your site to search
engines such as Google or Yahoo!, directories, classifieds,
and free for all sites, you should be made aware of the
fact that these sites commonly use an autoresponder as
well. If you were to use your autoresponder to contact
these companies, their autoresponder will reply to yours
and so on and so on. Thus creating a cycle of autoresponses
that will flood your email box and theirs as well.

Thou Shalt Not Use an Autoresponder to Subscribe to Ezines
or Discussion Forums.

Since most of the time an Ezine will send you updates and
new information regularly, your auto responder will send
them a message each time. In a discussion forum, every
person in the discussion forum will receive your auto
response. This can be irritating and most of the time you
will be unsubscribed. It is often hard for the
administrators of the forum or ezine to determine who is
using the autoresponse and therefore it is simply common
courtesy to never use an autoresponer in this manner.

Thou Shalt Not Use an Autoresponder to Take Advantage Of
Unsuspecting Individuals.

Some very unprofessional companies will use autoresponders
to respond to an automated message when this is done the
address in the "from" field will be automatically
subscribed to their mailing list. This is a extremely un
ethical use of autoresponders and those who do it are in
jeopardy of creating a very negative image of themselves
and their company. Rather than promote their service or
business, this usually leads to people becoming very upset
and spreading a negative word about your company rather
than a good one.

The Internet can be a great place to do business and
autoresponders can be an excellent way to save time,
however when used in an unprofessional way, they can lead
to frustration and aggravation for others. Your company
will suffer the loss of much business if you choose to
participate in these abusive practices. The appropriate use
of auto responders can generate a large amount of business,
while inappropriate use can drive away that business.

Mike Tansey can help YOU start your own profitable business
on the Internet within the next 24 hours...
visit: http://www.Profit-Unlimited.net/pips.html
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