Explode Your Website Sales Response


(1) Remember the little things about your web pages
really count. Include the title of your site at the top
right corner, a description about your site, etc. Most
surfers are in a hurry and really don't want to have
to "figure out" what your site's theme is or what
you are offering


(2) When you offer a freebie from your site, submit
it to freebie sites. They provide target categories
which mean targeted traffic. So if you're submitting
software, you could submit it to the "free software"
section. Just remember, some freebie sites want you
to link to their web site before they will list your
freebie submission.

(3) Turn your banner ad into a trivia question. Post
the question on the banner and tell readers they can
win a prize if they answer the question at your site.
People love trivia because it makes them feel smart
when they get the right answer. The prize is just an
extra incentive for them to click on your banner.


(4) Test different web site color themes to see which
combination will sell your product better. You can
also test the size and style of your web site text. For
example, red usually signals: stop, anger, excitement,
love, sex, fun, etc. Another example, blue usually
signals: relaxation, authority, coolness, etc.


(5) Test your web site regularly for ordering glitches,
bad links, broken graphics, etc. Those types of
errors will make your business look unprofessional.
If your visitors can't order, navigate to where they
want to go or see pictures of your product, they
likely won't revisit or order.


(6) Use free advertising as much as possible. Test a
wide variety of free advertising options like banner
and link exchanges, classifieds, newsgroups, ad
swaps, joint venturing, viral marketing, web rings,
message boards, trading content, etc. Don't be afraid
to try something new.

(7) Build a professional looking web site even if you
have a small budget. You could use free graphics,
designs, list servers and other tools offered online.
Just go to your search engine or web directory of
choice and type in "free (what you want)" and you
will usually find it.


(8) Allow people who do not have time to explore
your site to download your web site in e-book
format. This will allow them time to view it offline.
Just compile it like you would a normal e-book.
You could also turn it into a viral marketing tool by
allowing people to give it away to others for free.


(9) Use a lot of headlines and sub-headlines on your
web site. This will hold people's attention and keep
them at your web site longer. Sometimes people
don't have time to read a whole sales letter. This'll
allow you to sell to people who are skimmers. Plus
it will get the reader's full attention at the same time.


(10) Take advantage of popular fads. If something is
popular at the current time, put up a web site about
it. Just promote your main site on the fad web site.
You could also send off a quick article or press
release about it to get free publicity. You could also
do this with popular search engine keywords and
phrases.

(11) Allow other related web sites that don't have a
chat room to link to yours. They'll get use of a free
chat room and you'll draw extra traffic to your site.
Just publish your ad right above the chat room
area. Your ad will draw extra exposure from all the
other web sites sending traffic to it.

(12) Create your own web ring. You will gain highly
targeted traffic to your web site and others will link
to your site because they'll want to join the ring. For
example, if you were selling products to net marketers,
you would want to start an online marketing web ring.
You would then draw your target audience.


(13) Tell people the point or focus of your web site.
Explain to them what things they can do or which
goals they can accomplish while visiting your site.
For example, you could say, "Read 250 Free Net
Marketing Tips So You Can Increase Your Sales!
Plus Check Our Wide Selection Of Online
Marketing E-books!"


(14) Make your visitors feel comfortable at your web
site. Give them your main business address. Your
visitors may not trust you if you're using a P.O. Box.
If you want to make them feel really comfortable,
give them your business, home and cell phone
number. Then they will know they can get hold of
you if they need help.


(15) Include a FAQ on your web site or via e-mail
on an autoresponder. This will give your customers
extra convenience without having to contact you.
Of course there are some questions you can't
answer by using Frequently Asked Questions. You
will get questions that you never thought of, but you
can just keep adding them to your list.


(16) Make your visitors curious about your product
by telling them they need to sign up to get into a
password protected site to read the rest of the ad.
This will give your product extra perceived value
because it is so well guarded. Just like a diamond in
a bank vault.

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Lynn Harris began online marketing in 1998 after wading
through the hype for a year. He is now editor/webmaster
of HotBizTips.com. A site and newsletter aimed at helping
the new to intermediate online marketer.
http://HoBizTips.com © 2005 Lynn Harris
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