Marketing hasn't changed in over 100 years!
You might think I am crazy - but it is true. Marketing hasn't changed one,
single bit in the last 100 years. Selling is still selling. And advertising is
still advertising.
About the only difference is the past 100 years is the means of
delivery. We now have the Internet to advertise whereas before we
only had magazines, books and flyers. Instantaneous gratification
can be achieved by advertising on the Internet, but the basics still apply.
If you think that the so-called Internet gurus of today invented BOLD
HEADLINES, long, informative sub-headlines and long copy - think
again. All of those "new innovations" have been around for ages.
They may not have been in full color, shown electronically all over
the world or made "search-engine' friendly" - but they still existed.
Way back in the early 1900's, a publisher by the name of A. W. Shaw
published a series of "How To" books on advertising, real estate, sales,
life insurance and about 12 more. Mr. Shaw had it wired. His topics all
read almost the same - something like - "How to Run a Store", or "How
to Increase Your Sales". All had a Sub-Headline that ran something
along these lines - "Methods by which sixty two retailers sold more
goods at less expense." And for a reason I have yet to figure out - all
the books were exactly 128 pages.
Mr. Shaw published his books to a market that was just grasping the
industrial age. Men were going door-to-door selling anything and everything.
The TV and the Internet did not exist and most salesmen had to rely on the
written word and their ability to talk to make a sale.
Keep in mind that these salesmen were selling to buyers - not selling to
other marketers. It was pure salesmanship and they relied on the same
things that ewe rely on today. Headlining your product, sub-headlining
some more detail and then explaining all of the benefits of the product.
Whether this is done on the Internet, on radio or TV, or in person - it is
all the same. Selling is selling and advertising is advertising.
Larry Westfall
Submit your articles to over 200 sites with just a few clicks of your mouse button.
http://tinyurl.com/dbkq4
192 Ways to Meet, Persuade & Convince Men in Business.
http://www.192ways.com