Article - Pop Windows, Do They Really Work?

Pop Windows, Do They Really Work?
Copyright 2005 Michael Tansey

A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one opened a
web page they would be bombarded with offers for this or
that. It had gotten to the point where surfing the Internet
was almost like playing a video game; when the ads would
pop-up one would try and close them out before the next one
opened. This is precisely why we have seen the decline in
the use of pop-up windows on the Internet today; surfers
simply don't even look at the pop-ups anymore. They close
the windows out before even reading the headline much less
the actual ad. Very often, a surfer will even leave your
site if there are too many pop-up ads. They simply do not
want the hassle of closing those windows while trying to
obtain the information that your site has to offer. This
information, while valuable, is not as valuable as the
surfers time. Studies have shown however, that even with
these set backs, pop-up windows are still an effective
method of Internet marketing.

Is there some way that pop-up windows can be less
irritating and still be effective? Yes! What if the pop ad
were seen upon exiting your site instead of entering? This
would allow the surfer to obtain the information that they
need from your site, feeling that they were able to come
and go quickly without being hassled by other ads and
offers all the while making the surfer happy. You have left
the surfer with a positive attitude and therefore are more
likely to respond to the pop advertisement. This is being
accomplished more and more by using what is being called
pop-under windows. When the surfer comes to your site, the
ad is opened discretely behind your web page. Then, upon
leaving your site, after obtaining all the information that
they need, they will see the ad and therefore be more
likely to respond. Since the surfer has the information, he
has achieved his objective and is now open to do other
things; i.e. respond to the pop under advertisement.

Not all pop-windows are created equally. There are some
things that you can do to make your pop-windows, whether
pop-up or pop-under more effective. The pop-window must be
easy to "escape" from. If the surfer does not want to see
the add, but has a hard time closing it out, they will
likely become frustrated and could leave your site all
together. You should either use a button that will allow
the surfer to close the window or be sure that the "x" is
easily visible. Also be certain you use no more than one
pop-window per page.

When creating a pop-window, you will be asked to fill out a
short information form, and choose the layout of the
pop-window. When choosing the design of the pop-window, you
can increase the effectiveness by creating a large headline
that includes benefits that will be most appealing to the
customer. You should also consider using incentives and
lastly do not ask the customer to read a long and drawn out
advertisement. Keep the message simple yet powerful and
your pop-ads will be sure to generate profits for your site.

Mike Tansey can help YOU start your own profitable business
on the Internet within the next 24 hours...
visit: http://www.Profit-Unlimited.net/pips.html
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