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Volume #5 March 19, 2006 - Copyright © 2006 - feel free to forward
In This Issue
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Editors Note - Where I've been
Newbies Corner -
Starting a Home Business - Finding the Right One for You !
By: Gary Dunaway
Marketing Article -
Making Money With Niche Products
By: Duane Marx
Computer Tip -
Hard drive crash prevention and recovery tips
By: Michael Cottier
Website Article -
Web Design - The Basics
By: Mark Nenadic
Networkers Corner -
The Real Goal Of Network Marketing
By: Donovan Baldwin
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"I am grateful for all my problems. I became stronger and more able to meet those that were still to come."
~ J.C. Penny |
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Editors Note - Where I've been
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I would like to welcome all the new subscribers,
and a warm hello to all. Without you my efforts wouldn't have much
meaning and would be in vain.
As many of you know, I was kept offline for a couple of years due to personal and health problems. I was able to re-emerge early in 2005. Knowing the speed at which things can and do change online, I knew I had some catching up to do. But then since most of us are marketing to people, there are certain basics that will always stay the same.
Using my 2 hours a day online I put together my site, did research, and recruited a team of over 500 in less than 4 months. That's not bragging, that just reminds me that some of what I knew still worked. I have imersed myself into "playing catch up" over the last few months, and my newsletter suffered for it. Though I did manage to post enough articles and meaty content to more than cover for it... (wink)
I hope to have the newsletter back on schedule now. My "intensive studies" are behind me now. I have chosen a destination, and a direction to take to get me there.
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Newbies Corner - Starting a Home Business - Finding the Right One for You !
By: Gary Dunaway
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OK, you've made the decision to start your home business.
Great idea ! But..... what do you do now ? I hope that this
article will be of great help to you. My years of
successful internet marketing have helped many new business
owners achieve success. It is my hope to do the same for
you.
1. Find the right business. One that will be in demand in
the years to come. You want a product or service that is
honest, consumeable, and offers great value. You may think
that your idea for your home-based business is unique. But
unless you do some market research, you won't know whether
or not your market is already saturated, or whether there
is even a strong demand for it.
2. Create a dedicated, quiet office area. You can't run a
business from your kitchen table. A successful business
requires a fully equipped home office. If you have an extra
bedroom, consider converting it into office space. If you
do not have an extra room in your home, try setting up a
partition to create an office area. Keep in mind that this
area will be tax deductible as well. Also this area should
be free of distractions that will keep you from working
your business as you should.
3. Develop and maintain an aura of professionalism. One of
the perks of running a business from home is having the
option of working in your pajamas, but your customers
should not be able to tell that you just rolled out of bed.
Maintain normal office hours and a professional demeanor
when answering your phone or dealing with customers.
4. The old saying " what happens when you don't advertise ?
Nothing ! " is very true in a home based business. Just
because you build it doesn't necessarily mean they will
come. To be successful, you will need to advertise your new
business. Advertising and marketing don't have to be
expensive, but they have to be done. I can show you ways to
advertise your business at little or no cost.
5. Consider the amazing tax advantages of your home based
business. Almost everything you purchase in relation to
your business is deductible. Driving to meet a prospect ?
Deduct your gasoline. Take a prospect to lunch ? It's
deductible. All of your advertising, all of your office
supplies, your cell phone...... and so on. I can show you
how to reduce your tax bill substantially every year.
6. Set a schedule and keep it. The allure of working from
home is powerful -- but so is the appeal of spending more
time with your family or taking a nap in the middle of the
day. Setting a schedule for your workday and sticking to it
is critical.
7. Develop a business plan. Where do you want your business
to be in six months? How about in five years? Many small
business owners mistakenly think that a business plan is
only necessary if they are going to have investors. But
businesses of all sizes can use a business plan as a
roadmap to success.
8. Use the Internet . The Internet is the single best way
for a home-based business to reach out to prospective
customers. If you aren't a Webmaster, look for a business
with a professionally built website that can function as an
online brochure for your company.
9. Look for an honest product or service that people truly
need. One where you will find the satisfaction of helping
others, while also seeing success in your business. An area
that I have focused on recently is the health care
industry. This industry is in a state of total chaos in
this country. Companies and corporations are going bankrupt
due to overwhelming health care costs. This industry is
changing to consumer driven benefits plans that people can
afford. I suggest you take a moment to look at these, as
they are the future in health care. 70 % of Americans, for
example, have no Dental care.
10. Make a commitment of 2 - 4 years. Once you have found
the business that is right for you, you must stay focused.
Remember, Rome wasn't built in a day, and neither will your
business be.
Don't get discouraged. Many businesses fail simply because
their owners got discouraged after a disappointing trial
period. You will have to show grit and determination to
make your business succeed. Hang in there and do all that
you can to make your business the success you know it can
be.
If you continue to plant the seeds of your business, you
will eventually see them harvested. Most likely it won't
happen over night. Build your business for the long haul.
It will pay off. One thing to keep in mind through
everything is this , it's YOUR BUSINESS ! Don't treat it
like a hobby or childs play. It can be wildly profitable
for you.
Gary Dunaway authors informative articles in relation to
Home Based Businesses, and how to make them successful. He
mentors those just starting out, to help them find the
success they are seeking.
In addition, he offers Discount Benefits Plans, and a
Business Opportunity in this area. Request a FREE DVD by
emailing him at:
garysdental@fuse.net .
Visit his website for further information at:
http://garysdental.com
or call him Toll Free at 1-877-534-6513.
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Marketing - Making Money With Niche Products
By: Duane Marx
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This is a basic guide to help you make money with niche
products.
And to make this very easy let's sell a digital or
information product in any 'niche market' of your choice.
OK let's get started.
First you need to find a product to sell and there are a
number of different ways to do this. You could join a
monthly club that creates niche products.
Another way is to buy resale rights to niche products.
And of course you could create your own niche products or
have a ghostwriter do it for you.
After you have your niche product you will need a domain
name. Try to think of a few different names because your
first choices may not be available. Choose a short name and
it will be easier for people to remember. If possible get a
domain name ending with (.com) You should also try to get a
name to match your product. And maybe use keywords in your
domain name to get a better listing on search engines.
And you will need a hosting company. The purpose of hosting
company is to keep your website running properly. They will
make sure everything is working properly so your customers
can navigate through it and buy your product or service. So
this is a very important responsibility. You may find some
free hosting companies, but you really do get what you pay
for. So it may be better to use a paid hosting company.
Also when you start promoting and selling some of these
services you can make some extra money too.
You'll need an autoresponder to send out emails
automatically. You can automate a lot of your every day
business tasks leaving more time for you to concentrate on
more important things like marketing and promoting your
products. With an autoresponder you can send out email
advertisements to everyone on your list at predetermined
intervals, automate the delivery of several different mini
courses all at once, send out sequential emails
automatically whenever someone buys one of your products,
have all of your digital products sent out automatically
and collect names and email addresses and add them to your
list of customers and much, much more.
To collect money for your products you will need a payment
processor. Make sure that you accept credit cards because
most transactions will be made with them. But you should
also consider other options as well, like accepting checks
and money orders. And you may want to use PayPal and
ClickBank. The more ways you can collect money the more
sales you'll make.
Now let's get to the good part.
What I like to do is create a free report that I can give
away on my website. And inside this free report are links
back to the niche product I'm selling.
Now you'll want to create sales letters/websites to promote
your products. I like to use Microsoft Word and
Dreamweaver. If you don't have any experience in this area
then make sure you read my amazing secret at:
http://www.direct-profits.com/AmazingSecret.htm to get a
jump start on your competition.
You'll also have to create some download pages but it'll be
easy with a little practice.
Now once your websites are set up then you will want to
send as much targeted traffic to your free report website
as possible. Then everyone can download your valuable
information and once they start reading it they will want
to rush out and buy your main product.
Now there are lots of ways to get traffic to your websites
and you'll want to use as many as you can. You can use Pay
Per Click ads with the search engines, put ads in ezines,
buy banner ads on other sites, use classified ads online
and offline, when you sell something on an auction site
have a link on your about me page, links from other sites,
try to get high listings on search engines, set up joint
ventures, buy guaranteed visitors, and write articles. More
traffic equals more sales.
Try to get as much traffic as you can - but never spam. You
will get into a lot of trouble and your reputation will be
tarnished. So never send emails to anyone unless you have
their permission.
To help increase sales make sure your websites include the
following information: a limited time offer, testimonials,
bonuses, and a strong guarantee.
After you get everything in place and you are getting
traffic you will want to test a lot of different things to
try to improve your sales as much as possible.
Then you'll be ready to pick another niche product and set
it up the same way. It should be a lot easier and faster
with the second product. And keep adding more products.
You'll want to cross promote your products to make even
more money.
So that's the basics and the more you can learn about
writing good sales pages and writing killer headlines and
learning different marketing techniques then the more sales
you'll make. So try to spend some time everyday learning
and improving your internet skills.
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Computer Tip - Hard drive crash prevention and recovery tips
By: Michael Cottier
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The hard drive in our computers right now stores all of our
data, and our computer could not function without it. There
would be no World Wide Web, email or even an operating
system without hard drives. Since hard drives are so
important, a hard drive crash is without a doubt the
biggest problem that someone could face on their computer.
Hard drive crashes can happen for many reasons, and usually
the owner is not to blame. One reason your hard drive can
crash is because of a hard ware problem. See your hard
drive is a magnetic disc that spins and has an extended arm
hovering over it, to access any area, and collect the data.
If the motor overheats and stops spinning or the arm fails
to function, then your hard drive will crash and not be
accessible at all.
Another way for your hard drive to crash is from corrupt
system files, registry files and viruses. Viruses come in
many forms as spy ware, ad ware, in emails and many other
places all over the web. I recommend a good virus
protection program from McAfee or Norton to stop those
viruses and prevent your hard drive from crashing.
Now let's say your hard drive has crashed, how do you
determine the problem and can it be fixed? Well determining
whether the hard drive crash is mechanical of software
related is actually pretty easy. The flashing light on
front of your computer case, that blinks when the computer
is busy, is a good tool to determine the problem. If you
see the LED light flashing, but the computer will not boot
up, then most likely it is a software related problem,
which means an operating system glitch or a virus of some
sort. Lucky for you this usually can be fixed and all of
your files can be saved, but I recommend only letting a
professional try and fix it since the average person might
find it to difficult unless they have experience in
formatting hard drives.
Worst case scenario is if you don't see the LED light
flashing in the front of your computer case, this means
your hard drive has not activity which basically means it
is a mechanical problem. A mechanical problem in your hard
drive can be fixed, but I imagine it is pretty expensive.
It is cheaper to get a new hard drive then to fix it, but
of course if you have important data stored on the broken
hard drive that you must get back, then you really have no
choice but to have a professional fix it. You local
computer store should have the expertise to repair it, but
if not just ask them who can.
I should point out also though, that advanced hardware and
software standards in today's hard drives tell you when
your drive is about to crash and gives you time to back up
your important files.
Overall, the best way to stop your hard drive from crashing
is to not neglect it and take care of it. The most
important care tip is to make sure you defragment your hard
drive at least once a month. Your operating system should
come with a defragmenting program that is easy to use.
Performing a defragment on your hard drive basically takes
your data and organizes it into more convenient places so
that the mechanical arm can access data faster and with the
least amount of movement.
Another way to protect your hard drive from crashes is to
purchase a good virus scanner, preferably by McAfee or
Norton, and keep protection tools enabled and perform a
full system scan of every file on your hard drive once a
month.
Some other minor precautions that you can take are to
enforce a SPAM guard on your emails and delete your
temporary internet files every once in awhile. You should
also keep your operating system up to date by downloading
updates for it as soon as they come out. Windows makes this
easy, but I am not sure how easy other operating systems
make this or if they even provide this option.
If you are a person who downloads a lot of files from the
internet, then you need to exercise caution in what you
choose to download, as hard drive crashes are commonly
associated with faulty software from unknown sources on the
net.
Of course the best way to save you a headache if a hard
drive crash happens is to back up your data regularly. Data
loss is the reason a hard drive crash is so hurtful, so if
you back up your data daily or whenever you work on it,
then if a crash happens you will have no sweat on your
back. I recommend you save your files to a rewritable
CD/DVD or floppy disc as soon as you get done working on
it, especially if the data is business related.
Michael Cottier has upgraded and repaired hard drives for
many years. Learn from his experience and do it yourself
at:
http://www.computer-customizing-guide.com/hard-drive-upgrade.html
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Website Article - Web Design - The Basics
By: Mark Nenadic
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For your website to be successful, it has to contain the
proper web design. This isn't too hard if you've been
designing websites for years and have had the time and
experience to perfect your technique, but for everyone
else, web design can seem somewhat daunting. Don't worry,
though, it doesn't have to be. Just remember that using
common sense, and applying your own taste are the best
things that you can do for your web design strategy.
However, just because you think your site looks good,
doesn't mean that your visitors will read it. Nor does it
mean that they will come back a second time. Therefore,
web design only starts with your own taste, and must also
include other techniques that will ensure continued success.
There are five basic things that you need to look at to
develop your web design strategy. They are as follows:
1. Your Website Title - Every successful website must first
have an excellent title. A truly great title needs to be
interesting, catchy, and applicable. "Bob's Website" isn't
exactly the most attractive way to make a first impression.
The title is, after all, the first words that will catch
the visitor's eye. If the title doesn't work for your
readers, they won't click it on the search engines, and
they won't stick around if they arrive at the site. Give
yourself time to brainstorm great website title ideas,
asking friends and family for inspiration, and using a
thesaurus for some dazzling words.
2. Columns - The number of columns used within your web
design will alter the entire perception of your website.
The standard first website will usually have a rather plain
layout, consisting of only one column, however, the
majority of readers actually prefer two-column pages to
allow for written content in one column, and navigation
links within the other. This web design is much more
attractive, and makes navigation throughout your website
much easier. Though the three-column website does have its
fans, it is not necessarily any better than the one- or
two-column web designs. However, if you have a great deal
of complexity to your website and you need additional
navigation options, or if you need additional writing
space, then the extra column might work well for you.
3. Colors - Although it might seem that colors are among
the simplest decisions that you need to make for your web
design, once you get started, you may find that it's more
challenging than you first thought. Colors are very
important to the overall appearance of your website, and
will influence people's decisions to find out what your
site has to offer, and their decision to return. If your
website design is bland, it will make people believe that
your website is dull. If the colors are too bright and are
hard on the eyes, staying at the website will feel
unpleasant. If the colors are warm and comforting, making
the customer feel at home, they are more likely to feel
that they like your site, and will stick around and return
more frequently.
4. Navigation - When building your web design, don't forget
that navigation will be key to allowing visitors to
properly benefit from your site. The key is consistency
and easy access. Every page on the website should link
back to the homepage so that visitors don't get lost among
the different pages of the site and finally give up and go
elsewhere. You'll also need some sort of index which
appears in the same way on every page, so that users will
always know where to look when they want to head to the
next page of interest.
5. Content - When it comes to web design, content is among
your most important features. If your content isn't good,
nobody will have any reason to visit your site. Among
other site-specific pages, your content should include a
minimum of a homepage, which tells visitors what your site
is about, and why they'd want to visit. An "about us" page
is also advisable, telling visitors who you are and why
you've got the website. Use this space to show people that
you know your stuff, and they can trust your site for
reliable information and resources. When visitors
understand you better, they'll feel more comfortable
visiting your site.
Most importantly, don't just follow a template, do
something new, and keep it fresh. People won't want to
keep visiting a site that never changes. They want to see
updates, or they won't have any reason to return. The more
often you update your site, the longer people will spend
visiting your site in order to keep on top of things. Once
a week is ideal, but once a month should be your bare
minimum. When it comes to web design, you have to be up to
date!
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
http://www.15dn.com, where you will find articles and resources to help with SEO, marketing and Web design.
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Networkers Corner - The Real Goal Of Network Marketing
By: Donovan Baldwin
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Her name is Jessica and she is a single mother in Georgia.
She is engaged and living with her fiance, but she has 2
kids she wants to take care of and she wants them to know
their mother. She wants to be there for them and with
them. She wants to raise them as once kids were
raised...as she was not raised. Her fiance has a good job,
but with 2 kids and one on the way, it's hard to make ends
meet sometimes. We know, we've been there.
The clutch went out on her fiance's truck last week, the
one vehicle he has to get him back and forth to work. He's
just been promoted into a management training program with
Wal-Mart, and he really didn't need this right now. She's
pregnant again, but she also works and needs her beat up
old jalopy her grandmother helped her buy to get to work
herself.
The initial estimate was $800.00. They had no idea of
where they could get that kind of money. Even when they
got a few other, lower, estimates and got the work done (it
wasn't the clutch after all), the bill came to over
$400.00. They couldn't really afford it, but they had to
have the truck running.
How do I know all this?
She's in my downline.
I went online and checked her stats first. Then I gave her
the news. She had a check coming for $57.00 that week, and
the week after that, she was going to get $377.00. She had
already earned $117.00 for the following week. It's a
shame that she can't use it for something else, but it
takes care of the car expenses, and between her and her
fiance's pay, they'll do okay.
Okay, an average of $600.00 to $700.00 a month might not be
much to some internet marketers, but to them, it's the
difference between disaster and "everything's okay."
I got her, and Jay, and Donna, and Ruth, and Sarah, and
others into internet marketing, and they're the success
stories. John and Joseph and Shawna and Celestine didn't
do that well. I couldn't help them. I did what I could
for them, but for whatever their personal reasons and
circumstances, they didn't make it.
A few years ago, I was a truck driving instructor with a
major national carrier...big orange trucks with the owner's
name on 'em. Every two weeks I met a new group of people,
about half of whom had hit bottom or were trying to get
back up before they got that far down. Many wouldn't make
it. Some would give it their best shot and fail. Some
could learn what I was trying to teach without breaking a
sweat. Some could handle the driving but not the
classroom, and some were, as my son used to say, a "cool
breeze" in the classroom but hopeless around the truck.
Sometimes it hurt. I was often handed the really nervous,
and the really hopeless...and sometimes the damned
dangerous...because I could remain calm when they were
going to pieces...sometimes at 60 miles-per-hour on the
interstate. Hence the CB handle an ex-special
forces/Philly cop pinned on me which I use as a handle in
forums sometimes...teflondon. My nickname before that was
Sergeant. A lot of times I was working with someone who
was being given one last chance, and a lot of times they
really had nothing to go home to. I always tried to do my
best, but sometimes my best wasn't good enough. Sometimes
I had to walk 'em upstairs to Charlie, my boss, and sit
there while he gently gave them the news. Sometimes they
took their anger out on us and blamed us...some yelled,
some cursed, every once in a while, one got violent.
Sometimes they smiled and were really polite and acted
cheerful although you could feel the strain. Sometimes
they just broke down and cried. Talk about rejection.
But sometimes, an ex-student would come back in to the
Training Center looking for me, or the instructor who
trained him or her. I remember Martin in particular. When
Martin arrived at the school, he had clothes in two
conditions...bad and worse. His shoes were literally
falling apart. He showed me a picture of his beautiful
wife and two gorgeous children. He had not had a job for
over 6 months. He was glum and desparate. He had a lot of
problems in the classroom, and wasn't much better in the
truck, but he refused to give up. I could see him in spare
moments walking around somebody's truck naming the parts to
himself. A few weeks after he graduated, I met him at one
of our facilities. He was wearing all new clothes, and he
was smiling and happy. He shook my hand and thanked me for
helping him make money like he had never made before. He
was now proud of himself and able to take good care of his
wife and children.
Can you imagine the feeling? To have made that much of a
difference in someone's life simply by showing them how to
do a job and do it well?
Yes, someone in network marketing or internet marketing is
out to make money, just like I collected a salary for
teaching those people back then. However, when the
failures get you down, if you can remember someone you have
helped achieve their dreams or lighten their load, you can
find a reward more valuable in many ways than the money you
earn.
There are lots of reasons to have your own internet
marketing business. I can make a couple of phone calls and
have a pretty good job before 48 hours has passed, but I am
in internet marketing because I like being able to make the
money I make working the way I want to work, at home,
without bosses, on my schedule.
One of the other perks is the feeling I get when I know I
have helped start someone on the same path I have traveled,
and maybe, by sharing some of my experiences or skills,
making that path a little easier to travel.
The author is retired from the army after 21 years of
service. A graduate of the University of West Florida (73)
with a degree in accounting, he has worked as an
accountant, optical lab manager, restaurant manager and
truck driving instructor. He now makes his living on the
internet. More articles at
http://business-info.xtramoney4me.net
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I would like to thank the new subscribers for joining us. It
is just the beginning of the success you seek. You are seeking
to gain knowledge and that is one of the most important steps
you can take.
Some of you I have met through email already. I want all of
you to feel free to drop me a line anytime, just to say "hi"
if for no other reason.
Drop me a line to let me know your thoughts on the newsletter.
Have questions? Feel free to ask, I want to provide the training
and guidance that you desire. This isn't a classroom where
you sit and listen to lectures. I want to fill a useful need, if I don't
know your needs then I am just throwing out information.
To Your Success,
Lynn Harris
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